'The Uninvited' Poster Analysis

This poster carries a huge amount of enigma and ambiguity, as it is very indistinct and vague. It suggests the film is about a trapped young girl who is trying to find something.

This is portrayed by firstly the use of predominantly dark, shadowy colours (grey, white and black) and the misty mood in the background used which represent an indistinct situation. It also suggests it is for a horror film as they emit a spooky and scary atmosphere.

There is only one images used on this poster which takes up the whole page. It appears to be a young girl looking through a window with her hands and face pressed against the window. We are not able to see her face which means we can not see her facial expression which creates a mystery and suggests, they did not want to reveal her identity and wanted to keep the audience in suspense and she maybe difficult to understand. As she is the only person on the poster and takes up most of the page, this shows that the film is likely to be based around her. Furthermore we are not able to see what she is looking at or trying to find which adds to the suspense and tension. The fact that she is placed behind a window suggests she is being stopped from doing something. As she is leaning and resting her body on the window, we are given the idea that she is trapped and possibly trying to get out of somewhere. In addition the trees and misty background also imply she is possibly in a forest or woods. This is a very stereotypical horror location as they are usually deserted so create a creepy and eerie atmosphere.

‘The Uninvited’ is written in white allowing it to stand out against the dark background. In addition it is the largest text on the page implying it is the most significant. It is in ghost-like typography suggesting the narrative of the film is based on ghosts and haunting. It also looks like it has been written in chalk by a child or from the mist in the background, which suggests the young girl in the image could have possibly written it. Written on top of the title in a smaller font is ‘from the producers of the ring and disturbia’. This would encourage a larger audience as people who watched those films and enjoyed them are more likely to watch this, as they believe it will be of the same quality. The billing block is written in a very small font, and hardly readable implying it is not important. ‘Fear in January’ is also written on the poster, this informs the audience of when the film will be coming up, which adds to the excitement as they will then look forward to this month.

The target audience for this film appears to be teenager and older aged people, possibly 16+. We can see this by for example the colours used, if the film was aimed at children bright and more cheerful colours would be used, such as red, yellow or green. Also, the image suggests more negative connotations rather than positive which younger children would find disturbing and scary. Therefore older people, especially teenagers tend to enjoy watching horror films as they find them very thrilling.

'The Eye' Poster Analysis

The purpose of the text is usually to inform the reader of what is going to happen in the film, or of the enigmas running through the film. However this poster is very limited in terms of the amount of information show and not many clues given about what is going to happen. This persuades the audience into going to see it, as they may want to find out what the story is about and what happens. From looking at the poster we can see the most significant piece of text is the title of the film, ‘The Eye’. We are aware of this as it is the largest text on the page, which is very eye catching. Also, the word ‘eye’ is written in bold, this connotes it is the main idea of film along with the image of the eye. It is also written in black, which allows it to stand out against the white background. The last ‘e’ on the word eye is slightly blurry, implying something is not clear.

Jessica Alba’s name is written on top of the ‘The Eye’, although it is in a slightly smaller font, it is still big enough to read and stands out as it is in red lettering. This is the only text which is written in red, showing its importance and allowing it to stand out against the white background. The colour red also has connotations of pain, blood and anger suggesting it is a horror film. Also, the name ‘Jessica Alba ’may persuade the audience into watching the film as she is a well know actress, and if people have enjoyed previous films she has been in they would want to watch this one. In addition, there is text beneath ‘The Eye’ which is written in such small font, making it difficult to read. This suggests this is insignificant information which the audience does not need to know.

The image is an extreme close up of an eye with a hand crawling out of it. It is fairly big, taking up about half the page, which implies it is the most important feature of the poster. The hand could also be suggesting something if trying to get out of something we can not see. The eye ball is wide open and very diluted, which usually happens when someone is in shock, giving an idea of what the film is about. The hand creeping out of the eye connotes a frightening, creepy but at the same time abnormal idea which shows it is a horror film. It also implies that someone is trying to escape from something but at the same time something is blocking them. The colour of the iris also stands out as it is light brown which attracts attention and the pupil is also dilated. The lighting around the top of the eye is very dark and gets lighter as is goes further down. The colour white is used a lot as it is very pale and creates a clinical and scary atmosphere.

The camera shot is focused on directly one eye rather than two, which emphasises the title of ‘The Eye’ and also makes the audience automatically focus on this. The colours used give the poster a gloomy and dull feel, for example white background, black text and dark shadows around the eye, these are all conventions of horrors film. By using a strong image, the audience get an idea of what the film is about and do not have to absorb all of the other information. However if they do want to find out more information they can watch the trailer or go on the website.

'The Missing' Trailer

http://www.youtube.com/watch?v=5RCiqXWlsL4&feature=player_embedded

Production Co. Identification

For our trailer we had to produce a production logo for our company which we decided to call 'HKDM Films'. We came up with this idea using the first initial of each group members name. When researching existing film production logo's,we found that they were usually quite simple and clear for example:


To begin with we produced our logo using an image of a clapperboard from google and then placed our company name on top using Microsoft Word:

However we then got told we were not allowed to use images fromt he internet, so we decided to produce our logo only using text:

After comparing our logo with existing logo's we found our logo was too simple and not eye-catching enough so we decided to change it again and made it bolder allowing it to stand out more:

Sample Typography

To start with, i created a moodboard of existing film titles. From looking at these i can see the predominant colours that are used are red and white. This is because the colour red carries many horror like connotations, for example blood, death and anger. It is also a very strong colour that stands out and grabs attention very easily. The colour white is also extremely predominant as most background colours are usually dark and the white therefore stands out and makes the title of the film very clear and visable,it is also very eye-catching.



I then used the typeface website, www.dafont.com to collect a sample of typefaces from three different catergories - horror, destroy and distorted. This gave me an idea of different types of typefaces and allowed me to play around and see which one was the most suitable.

Location Research

Location shots - Graveyard:





- Inside school :




-Inside school (Corridor) :



-Inside school (Stairs) :



-Front of school:

Risk Assessments

Shot List

Shot 1 – Establishing shot – Norwood building & side alley of sixth form room

Shot 2 – Close up – Heston community school sign

Shot 3 – Medium shot- Fire exit doors

Shot 4 – Point of view – Students trying to break in

Shot 5a – Reverse shot – Doors slightly open, light creaking in whilst the caretaker is on the left hand side of the frame. He then leaves the shot.

Shot 5b – Students breaking into school

Shot 6 – Medium & Close up – Students running upstairs

Shot 7 – Close up – Caretaker closing the doors

Shot 8 – Students enter a classroom

Shot 9a– Over the shoulder shot – Caretaker reading the newspaper with the lamp

Shot 9b – Close up – Headline on newspaper

Shot 10 – Close up – Caretaker rolls out tools from his bag onto the newspaper

Shot 11 - Medium shot – Students scream and run out of the class

Shot 12 – High angle (CCTV) – Caretaker hears noise and leaves his room, walking down the stairs

Shot 13 – Close up shot – Students run up the stairs

Shot 14 – Medium shot – Caretaker sees the students running

Shot 15 – Long shot - Students enter the caretakers room and see the newspaper and tools

Shot 16 – Medium shot – Caretaker walks through the corridor

Shot 17 – Long shot – Students hear a noise and hide

Shot 18 – Medium shot – Caretaker closes the door behind him

Shot 19 – Boy runs into the door window and collapses

Shot 20 – Close up – Caretaker’s hand picking up a tool

Shot 21 – Close up – Girls eye looking worried

Shot 22a – Over the shoulder – Caretaker’s one hand around the boy’s neck and is holding him up against the wall whilst holding a tool in his other hand

Shot 22b – Close up – Tool in caretaker’s hand

Shot 23 – Medium shot – Boy’s legs dangling in the air

Shot 24 – Medium shot – Girls running out of the door screaming

Shot 25a – Extreme close up – Tool drops

Shot 25b – Close up – boy drops on the floor, blood on the floor

Shot 26 – Over the shoulder – Following the caretaker

Shot 27 – Medium shot – Girls running down the stairs

Shot 28a – Point of view – Caretaker looks down from the top of the stairs

Shot 28b – Reverse shot –Girls look up and keep running down

Shot 29 – Boy on the floor holding stomach

Shot 30 – Medium shot – The girls see an exit

Shot 31 – Zoom in – On boys stomach and fades out to black

Storyboard 2

This is the final version of the storyboard and animatic for our teaser trailer, including the changes made from the audience research.